Just4Fish is our latest website (launched September 2011), developed on our new 'Advanced' eCommerce Platform. This new platform offers a number of additional benefits when compared to our 'Standard' eCommerce Platform. Not only are products listed in categories, they also have attributes attached. This helps users to quickly identify the products that they are navigating to, filtering down easily through large numbers of products. For example, users can filter products by price range, manufacturer, pump flow rate etc. This revolutionary approach to product filtering is exceptionally user friendly, differentiating this new website with the target market of online aquarium retail.

In addition, the 'Advanced' platform features a revised checkout process and has a significantly enhanced account management features for users to access, allowing automatic re-ordering of past orders and advanced order tracking procedures. The site also benefits from an advanced search engine, providing accurate search results quickly that automatically separate results into appropriate attribute sets.

From the business' side of the operation, the new website fully automates data feeds for Google shopping and features many advanced order and account management processes.

Products are still being added to www.Just4Fish.com. Once this has been completed, a number of new modules will be added, such as loyalty points and automatic follow up emails.

To visit the website, click here: www.Just4Fish.com